|
A Brigade Group-NICMAR collaboration:
A vocational training institute
Prof. Vaid (Sect.-General NICMAR) and
M.R. Jaishankar (MD, Brigade Group), sign the MOU
The Brigade Construction Technology and Vocational Training Institute (Brigade
CTVTI) was formalised with the signing of a Memorandum of Understanding between
NICMAR (National Institute of Construction Management and Research) and the Brigade
Group on August 12, at the Windsor Manor Sheraton.
Located in the Brigade Millennium
campus, the Brigade CTVTI will offer special educational programmes to skilled
and unskilled
workers in the construction industry.
Courses are based on NICMAR's international study material, specially adapted
for India.
By improving their skills through education, labourers will be able to increase
their earning potential and better their quality of life. The Institute does
not charge for the courses. However, organisations sending their staff for courses
may underwrite their fees.
NICMAR: A centre of excellence:
The Brigade Institute has been set up in collaboration with
NICMAR. It is an independent, non-government and non-profit educational
foundation set up by the Indian construction industry.
Recognised as a Scientific and Industrial Research Organisation,
NICMAR is a centre of excellence, making use of information
technology in its entirety for
the benefit of the construction industry. Catering to all sections of this industry,
there is a focus on quality, technology, productivity and machinery among others.
Sri
Lanka, U.S., U.K. and Canada. It is supported by the Govt of India,
UNDP, ILO, the World Bank, UNIDO and UNCHS. NICMAR is headquartered
in Mumbai, with campuses in Pune, Hyderabad and Delhi.
The Brigade CTVTI,
Brigade Millennium
A new logo to symbolise an evolving organisation
Once,
a logo was just an organisation's trademark. It was a pleasant,
cosmetic addition to the organisation's name and it aided public
recall. No longer. Today, the concept of a logo has evolved and
the logo stands for an organisation's soul, identity, philosophy
and future vision. A change in logo, then, is evolutionary rather
than revolutionary. It is a change that mirrors change.
A brief history of the Brigade Group logo
Our old logo was created in 1987, when we were relative newcomers
to the property development business. We were building Brigade
Towers. At the time, it was Bangalore's tallest building by a
private property developer. We were proud of that "first".
Brigade Towers became our corporate headquarters. It seemed appropriate,
in every way, that it be the subject of our logo.
In the ensuing
years, we have grown in size, scale of operations and range of
work. Our areas of operations and interest have
expanded to include education, property management and the
hospitality industry.
Our corporate vision has evolved too.
It now encompasses not just building better homes or offices…but
providing a better quality of life for people who are part of
any facility
we have created. Sophisticated computerisation, constant on-the-job
learning and personnel development programmes help us realise
this vision.
Over the years, our logo went through some minor
modifications, but essentially stayed the same. Our old logo,
however, did
not reflect the Brigade Group of today.
In the process of growth and change, we have created a new
corporate identity. One that is the basis and inspiration for
our new logo.
Brigade Group is looking into the future with
a new spirit and determination. Evidence of change in the organisation
is
everywhere. The new logo symbolises not only who and what we
now are, but all that we wish to become. It is our corporate
visual anthem.
How the new logo reflects the evolving Brigade Group
Translating the graphic lines and curves of our new logo to
words and thoughts, here's what our logo symbolises:
• The
six blue strokes collectively symbolise the abstract shape
of a building. Each individual stroke stands for one
of our corporate values: quality, trust, service, promptness,
courtesy and work culture. They also represent our business
domains: residential properties, software / commercial properties,
clubs / resorts, property management services, education and
future scope / vision.
• The upturned ends of the stroke depict upward growth and positive
development.
•
The yellow circle represents the rising sun—the source
of life and energy.
The decision to change over to the new logo
was taken after a rigorous process involving a total of 16
rounds of designs,
generating over 450 logo options and variations, comparing
them to about 5,000 existing logos to ensure that the Brigade
Group's new logo is unique and exclusive.
In the days ahead, the team at Brigade will translate these
ideas into reality, thereby giving substance to the new symbol
of Brigade Group. |
|
|
Home
