RETAIL FACILITIES AT BRIGADE ENCLAVES

Arcade @ Brigade Metropolis

The Arcade is a shopping complex located at Brigade Metropolis, our integrated enclave on Whitefield Road. Situated at the entrance to the enclave next to the tree-lined promenade, it will feature a host of conveniences to meet the shopping, dining, entertainment and lifestyle needs of the residents and occupants of Brigade Metropolis.

The complex will provide for everything from a supermarket, a 24-hour pharmacy and clinics, to beauty parlours, ATMs and food courts—all carefully selected to offer the perfect blend of essential amenities and everyday conveniences one would expect from a modern urban enclave.

Spread over 100,000 sft, the Arcade will be vast and versatile, adding a new dimension to life in Brigade Metropolis. We have designed Arcade as your neighbourhood centre—in every way.

Orion Mall @ Brigade Gateway

Sprawling over 600,000 sft, Orion Mall at Brigade Gateway—our 40-acre lifestyle enclave in the Malleswaram-Rajajinagar region—will be the largest mall in Bangalore. Built to match international standards, the Orion Mall will offer a new shopping and entertainment experience to the residents of the area.

Designed to cater to changing urban lifestyles, the mall will house everything from national chain retail stores, specialty shops, pharmacies, ATMs, salons and food courts to quality entertainment facilities. That includes a state-of-the-art multiplex. Orion Mall will overlook the beautiful man-made lake—the focal point of the enclave.

Unobtrusive and self contained, yet satisfyingly large, Orion Mall will relax, entertain and delight its customers. For those who live or work at Brigade Gateway, Orion Mall will bring the best of contemporary shopping and entertainment within walking distance.

Here Comes the Indian Consumer

India is on the cusp of something big. After my third trip there in 18 months, I am as enthusiastic about India as I was about China in the late 1990s. What excites me the most is the potential for an increasingly powerful internal consumption dynamic—an ingredient sorely missing in most other Asian development models, including China. India's constraints—infrastructure, saving, foreign direct investment, and politics—are well known. Yet on this trip, I saw visible progress on most of those fronts. Moreover, the organic sustenance of sustainable growth and development—casts India in a very different light.

India's per capita income and consumption levels are about half those of China's. But it is growth at the margin that always drives powerful macro and market trends. The potential comes from the structure of the Indian economy: Private consumption currently accounts for 64% of Indian GDP—higher than shares in Europe (58%), Japan (55%), and especially China (42%). India's transition to a 7% growth path in recent years is very much an outgrowth of the emerging consumerism of one of the world's youngest populations. The increased vigor of private consumption provides a powerful leverage to the Indian growth dynamic that is rarely found in the externally dependent developing world.

Most of India's major consumer players are looking for an imminent consolidation of the country's highly fragmented retail sector. Currently, there are over three million retail outlets in India. The threat of foreign competition is already spurring a big consolidation push. Local players like Pantaloon and Reliance are scaling up in an effort to meet the coming challenge head-on. The competitive juices are coursing through the veins of India's consumer industry. Unlike other Asian economies, India's entrepreneurs are eager to compete.
The "inclusive economy" is viewed as one that is biased toward consumption-led growth—reinforcing my conclusions on the coming shift to Indian consumerism. To the extent that rural development will result in Indian productivity enhancement—real incomes and consumer purchasing power should rise.

I have long argued that global rebalancing will not occur as long as the world remains hooked on one consumer—namely the American variety. Think India if you want a way out of that trap. And prepare yourself—here comes the Indian consumer.

                                                           — Stephen Roach, Melbourne