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A large catchment area
The nearby regions form a well populated catchment area of potential footfalls. They contain an impressive number of educational institutions like the Indian Institute of Science, M.E.S. and Vivekananda colleges, the upcoming Brigade School in Brigade Gateway and Cluny Convent; the ISKCON temple; Metro Cash 'n' Carry and many sprawling apartment complexes. Several of Bangalore's best luxury hotels—Windsor Manor, the Grand Ashok, Taj West End and Le Meridien—are also in the vicinity. The upcoming Sheraton Bangalore hotel will be located at Brigade Gateway.
Contiguous areas that will serve as a catchment include:
• BEML Township • Basaveshwaranagar • Cunningham Road
• Cantonment • HMT Township • Malleswaram
• Rajajinagar • RMV Extension • R.T. Nagar
• Sadashivanagar • Sanjaynagar • Vijayanagar
Orion will also be well connected to the South Bangalore catchment areas.
Imagine the potential footfalls:
Demographics and mathematics will be in favour of anyone running a business from Orion Mall. Consider these facts:
- The population of neighbouring areas is educated, up-market and mobile.
- The Malleswaram-Rajajinagar region provides more than 30% of the personnel to the city's software and corporate world.
- The Brigade Gateway enclave, with its many components, is designed to draw people from in and around the city, building a strong captive audience of visitors to the mall.
In addition, a captive catchment at Brigade Gateway itself!
Brigade Gateway will form a ready catchment area for Orion Mall. If you were to convert the facilities in the enclave into potential footfalls, this is what you would get:
Facility |
Rough estimate of potential consumers/footfalls |
| 1,200+ apartments |
5,000 people
(Residents, visiting family / friends) |
| School: 2,000+ students |
2,000 people
(Students, parents and faculty) |
| North Star: office space |
12,000 people
(Staff, visitors and clients) |
| Sheraton Bangalore Hotel |
1,000 people
(Guests / visitors / staff) |
| 200-bed Columbia Asia Hospital |
1,000 people
(Visitors / staff) |
| PVR with 12 screens |
10,000 people
(Cinema-goers) |
These are the estimated catchment possibilities within the immediate neighbourhood of Brigade Gateway and the potential is expected to build up progressively.
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