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Unfortunately, the international scene is quite uncertain with Oil prices going up and the unpredictable approach of the US President resulting in a trade war between the United States & China, the world's two largest economies. This has brought in a lot of uncertainty to the external macro environment though, the United States economy, which contributes more than 25% to the world's GDP, is doing well. The resultant impact on our currency is negative as the Indian Rupee has weakened by 7% and will affect the country's balance of payments.
Though the Indian manufacturing sector is showing good order books, companies are declaring better financial results and though the Monsoon is by & large good, there is a certain amount of anxiety amongst trade and industry due to interest rates beginning to go up, apart from the uncertainty of impending parliamentary elections in early 2019.
After three years of a recessionary trend in real estate, the sector seems to be on the recovery path. With not many new project launches during the last two years, unsold numbers have come down and prices have stabilised. With the implementation of RERA, much-needed customer confidence and positive sentiment are returning back. The Central government is doing its bit by increasing the thrust on infrastructure improvement. The spoilsport can be rising home loan interest rates.
In this background, Brigade has launched a number of new projects and is gearing up to launch several more in Bengaluru, Chennai, Hyderabad & Mysuru. With ‘Parkside' as the brand for ‘Independent Living for Seniors', we are offering well thought out residences in all four directions of Bangalore. We are back to offering Ownership Offices for investment, lease or for own use. In fact, the first three projects of Brigade in the late 80s & the early 90s were all commercial projects. We have also started the concept of ‘Managed Residences' in our villa projects in Devanahalli - Brigade Atmosphere & Brigade Orchards. With ‘Ease of Occupation' for the customer in mind, we have introduced ‘Brigade Plus' initiative offering a host of conveniences. With the launch of ‘One Brigade App', our customers can avail a number of benefits.
With the commencement of the festival season, business & investor sentiments will improve. I seek the continued goodwill and patronage of our customers."
—Jaishankar CMD, Brigade.
How things dramatically change in a very short time! The three very significant developments in the last few weeks are:
S&P downgrading Credit Rating of United States from AAA to AA+ and the resultant turmoil in world financial markets;
Central Government’s clueless and immature response to Anna Hazare's movement against corruption;
Dramatic collapse of performance of Indian Cricket Team—from World Champion status to school boys team level.
All were avoidable and self-inflicted; due to complacency, arrogance and politics. But all the developments have shaken the world / country / establishment. It would take quite a while for normalcy to set in.
India was on the path of recovery from the recessionary conditions of 2008-2010, till inflation within the country and multiple scams involving thousands of crores were unearthed. Naturally, an anti-corruption movement is required to cleanse the system, at least to some extent. While corruption is a worldwide problem and existing probably from the time civilization started, it has reached mind boggling and dangerous proportions in our country, which is bound to destroy us if not tackled now. I hope and pray a positive outcome will emerge from the spontaneous, tremendous and voluntary support the Anna Hazare movement has received.
From the beginning of 2011, the mood in the real estate sector was one of optimism, which was expected to turn to bullishness. Unfortunately, due to the macro economic factors plaguing the world, cautiousness has set in. High interest rates have not helped the mood at all. I hope and wish there will not be any worsening of global factors and ratings. Due to the inherent strength of the Indian economy and latent unsatisfied demand of the past 3-4 years, pessimism is unlikely to set in.
Tourism is one industry which can have a far reaching positive impact on any economy and will help in generating employment in the unorganised sector for the uneducated class. Statistics of just Singapore and Hong Kong make startling revelations. Singapore, with its 5 million population (size less than Bangalore), attracts 12.5 million tourists (2.5 times its population). Hong Kong, with its 7 million population, attracts 36 million tourists (5 times its population). Whereas, India, with 1.2 billion population, gets only 5 million tourists, i.e., a dismal 0.05%. China gets 56 million tourists and earns USD 185 billion a year (about the same as the entire annual export earnings of India). India has the potential to earn at least USD 100 billion (if not more) in a year, provided proper strategic actions are taken by the Central and State Governments to improve infrastructure and tourist friendliness. India has many, many more tourist sites than China.
I am delighted to mention that Brigade has received 3 important awards in the last 4 months:
‘Economic Times’, in association with ‘Great Places to Work Institute’, rated Brigade Group as the 2nd best company to work for in the Real Estate Sector, and also as 88 among all companies in the country.
‘CNBCAwaaz–CRISIL–CREDAI’ selected our Integrated Township Project, Brigade Metropolis on Whitefield Road, as the Best Residential Project 2010 in South India.
‘Construction World’ rated us amongst the Top 10 Builders in the country for the 5th consecutive time, in a perception survey in which developers, financial institutions, architects and vendors, across the country participated.
The festival season has started. I hope it brings cheer to the Indian economy and joy to its citizens.