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Company Culture values that will flourish in 2021 - Brigade Group
March 18, 2021

We keep hearing that culture is important for a company to flourish and succeed. But how? Isn’t bringing more sales and new businesses on board, take the company to success and growth? What role does the culture have to play here?

To answer this question, culture is what builds and unites the entire organization. The stronger the culture, the more trust and confidence it develops, and the less the corporate process gets. It makes running the business quite easy as everybody has a mutual understanding of how everything functions within the system.

2020 has brought many changes in the workspaces around the globe: fundamental, physical, technological, and cultural. So, how will the cultural changes look in 2021 within organizations? Let’s have a look.

 

Effective collaboration
When teams collaborate and communicate effectively, they are driven by a common goal. In the absence of such a unified culture, the commitment to shared values can quickly disintegrate. 2020 showed us the real power of such collaborations. Hence, the leaders will try to amplify such efforts in bringing together healthier communications and better interconnectedness within teams through various initiatives and tools.

 

Employee wellbeing
Keeping a positive working environment is crucial to overall productivity and performance. Employee wellness, both physical and mental, is important for the companies. According to Forbes, employers are now realizing the importance of bringing more awareness and education to employee mental health through programs, services and conversations, and they also see the direct impact of mental health on employee performance and happiness. Leaders will try to include this more as a part of their employee wellness programs and can initiate various new programs to support that. Such undertakings will ensure developing an organizational structure where everyone can thrive so that they can bring their unique contributions to the table.

 

Transparency
Transparency engenders trust within employees. It shows that the leaders confide in the employees with critical company information. Through information sharing and transparent communication, employees feel that they are important assets to the company. A Workplace Insight research shows that 60% of the employees find that trust affects their sense of belonging at work and 61% say that the lack of trust affects their daily effort in their work. The leaders will thus, build a more transparent system to motivate the employees to take more ownership and produce better outputs.

 

Innovation & Creativity
In the previous year, we saw a lot of innovative and creative ideas that came up to solve the new challenges of the workplace. From the continuity of smooth operations to securing data in remote work to keeping employees engaged, imagination reached new heights in keeping the work going. 2021 will continue witnessing more such creative juices flowing within organizations to keep the offices buzzing with energy and bring new adaptive systems in place.

 

Employee Engagement
The HR and the leaders have learned one thing from the pandemic more than ever before - business is not only about profits and revenues. It is also about taking care of the most valuable assets, the employees. Working from home was not easy for all and they needed continuous support and engagement to keep them going. The enhanced results showed the leaders how important it is to keep employees engaged and provide a rich experience. Better engagement also increases employee retention and attracts more talent. According to a Deloitte survey, 80% of HR and leaders have agreed that employee experience is important for them.

 

Diversity, Equity & Inclusion
More diverse the team, the more new ideas, the more progressive work.

Diversity and inclusivity are the foundation of a strong, creative team and it’s a cornerstone of any business’s success. A Forbes article mentions that the best talents will now look for a company’s commitment to diversity in the interview process, within hiring teams, and the executive leadership of the company. Hence, companies will focus on building more diverse teams and inculcating inclusivity.

Company culture is the backbone of its success. A strong culture is what sets a company apart from its competitors. A CBRE report says that the surveys conducted since the pandemic suggest that most employees prefer working in offices as it is the primary location for culture building, collaboration, innovation, career advancement, and community. That’s what leaders will be looking forward to, to build a strong cultural system in the workspaces and drive organizational growth.

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