All about branding
WTC Bengaluru in association with Harish Bijoor consults Inc., organised an event titled “The Brand Is A Lie!” on
22nd February 2019. Harish Bijoor is a public speaker who engages corporate audiences across the globe in the realm of motivation, people-management, brands, marketing and business at large. This talk focussed on rationalising the overall perception around how a brand works and its effect on the consumer’s mind.