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Unfortunately, the international scene is quite uncertain with Oil prices going up and the unpredictable approach of the US President resulting in a trade war between the United States & China, the world's two largest economies. This has brought in a lot of uncertainty to the external macro environment though, the United States economy, which contributes more than 25% to the world's GDP, is doing well. The resultant impact on our currency is negative as the Indian Rupee has weakened by 7% and will affect the country's balance of payments.
Though the Indian manufacturing sector is showing good order books, companies are declaring better financial results and though the Monsoon is by & large good, there is a certain amount of anxiety amongst trade and industry due to interest rates beginning to go up, apart from the uncertainty of impending parliamentary elections in early 2019.
After three years of a recessionary trend in real estate, the sector seems to be on the recovery path. With not many new project launches during the last two years, unsold numbers have come down and prices have stabilised. With the implementation of RERA, much-needed customer confidence and positive sentiment are returning back. The Central government is doing its bit by increasing the thrust on infrastructure improvement. The spoilsport can be rising home loan interest rates.
In this background, Brigade has launched a number of new projects and is gearing up to launch several more in Bengaluru, Chennai, Hyderabad & Mysuru. With ‘Parkside' as the brand for ‘Independent Living for Seniors', we are offering well thought out residences in all four directions of Bangalore. We are back to offering Ownership Offices for investment, lease or for own use. In fact, the first three projects of Brigade in the late 80s & the early 90s were all commercial projects. We have also started the concept of ‘Managed Residences' in our villa projects in Devanahalli - Brigade Atmosphere & Brigade Orchards. With ‘Ease of Occupation' for the customer in mind, we have introduced ‘Brigade Plus' initiative offering a host of conveniences. With the launch of ‘One Brigade App', our customers can avail a number of benefits.
With the commencement of the festival season, business & investor sentiments will improve. I seek the continued goodwill and patronage of our customers."
—Jaishankar CMD, Brigade.
The Completion of Brigade Gateway Residential Block is a major milestone achieved. While significant completion has happened, the snag rectification of individual apartments and overall fine tuning is a challenging process, requiring great care and patience. The Brigade Gateway campus is looking better and better as it moves towards total completion. The Brigade School will open in June 2010. The Galaxy Club should open in a couple of months. WTC Bangalore, Orion Mall and Sheraton Bangalore Hotel are also getting ready. As far as I know, Brigade Gateway is the most integrated enclave in an urban centre anywhere in the world! The total integration of residential with offices, retail, hotel, medical, educational and recreational facilities within the city, is unprecedented. The convenience of living in such an environment will truly be a great experience.
While the Indian economy has shown stability, it is getting affected by the shaky European economy. Mounting debt in Greece, Portugal, Spain and even Italy has started creating a ripple effect. I hope the governments in EU countries won’t let another 2008 kind of situation happen.
Central and State Budgets of 2010 have come and gone without giving any relief on applicability of multiple taxes to the same real estate transaction. India could be the only country with the dubious distinction of treating purchase of a property under construction from a developer as: firstly, ‘transfer of property’ attracting stamp duty; secondly, as Sale of Goods under VAT rules; and, to make matters worse, as a Service under the Central Government Service Tax Rules. The desire to get revenue has made the authorities/law makers blind, with the result, citizens have to live with this unfair tax treatment.
Brigade Group is trying to launch a number of new projects in all segments and categories—residential, office, retail and hospitality. But the procedures and the need to meet more and more rules and get permissions is making the process very cumbersome and time consuming…resulting in an increase in overhead costs, which negatively impacts on the product price.
Our Mercure Homestead Residences will soon be rebranded as ‘Grand Mercure’ (a higher rated brand of Accor Hotels worldwide). Our Mercure property recently received an award—from the globally recognised Hospitality Consultants, HVS—for Best New Hotel in South Asia in the Serviced Apartment category! To cap this, the Ministry of Tourism has also given a 5-star rating for Mercure Homestead Residences.
It is heartening to get recognized again by the well-known Realty Plus magazine as the Best Regional Developer (Residential) in 2010 for the Southern Region. So also by Construction Source India as the Best Developer in Residential Infrastructure.
In the next few months, Brigade will concentrate on total completion of its many projects which are in final stages and sale/lease of balance stock of residential, office and retail units—apart from making persistent efforts to create new stock quickly. I look forward to continued support and patronage from our clients for our new launches.