In the realm of real estate and property development, the prelaunch stage emerges as a pivotal phase, laying the groundwork for the project's success and future trajectory. During this stage, new launch apartments in Bengaluru are introduced to the market at an appealing price for a limited duration, strategically generating momentum and excitement. At any stage, no project can be promoted or sold without obtaining RERA approval and a valid RERA number.
How Did Pre Launch Projects in Bengaluru Gain Traction?
The Renewal of Work-from-Office Mode: As companies embrace the return-to-office model, professionals are flocking back to the city, creating an unprecedented demand for apartments. Unfortunately, the existing housing inventory can't keep up, leading to a significant hike in rents.
A Significant Hike in Rent: As per reports, a 40% rent increase in areas near IT hubs like Sarjapur highlights the severe supply-demand mismatch in Bengaluru. Landlords rejoice as returning office workers face stiff competition for apartments, with prime locations like MG Road and Koramangala seeing 40-50% rent hikes. Brokers report a scarcity of one and two-bedroom apartments, further driving up prices.
A Favourable Investment Option: The demand for new launch apartments in Bengaluru is rising as people consider it a favourable investment option over recurring rental expenditure. Additionally, factors like favourable government regulations encompassing affordable housing policies, seamless and safe property transactions and sustainable development nourish the ground for new project launches in Bengaluru.
What Characterises the Latest Residential Launches in Bengaluru Perfect?
The upcoming residential projects in Bengaluru are excellent real estate deals for buyers. Being in their early stages, people can have cost advantages and the liberty to customise their spaces. Here’s a look at the aspects characterising newly launched apartments:
Development Phase
Developers thoroughly analyse market demand, potential risks and local regulations to address challenges proactively throughout the project's lifecycle. The phase undergoes multiple crucial developmental phases to guarantee a seamless and successful initiation. The development phases of new project launches in Bengaluru encompass land acquisition, concept development, market research, architectural planning, securing funding and other vital elements. A collaborative effort between architects, engineers and interior designers is pivotal in crafting a compelling vision for the housing enclave.
Price Competitiveness
Investing in pre-launch projects in Bengaluru offers a notable advantage in the form of potentially attractive pricing. Developers often present lower-than-usual prices and exclusive deals during the initial stages to motivate buyers claiming their stake in the housing projects early. Opting to invest in a property during the pre-launch phase allows buyers to secure a competitive price advantage compared to those who choose to invest in the project at a later stage. In addition, buyers get flexible payment options to fulfil their dream of purchasing a house.
Customisation Options
One of the primary advantages of opting for a pre-launch residential project is the opportunity for early engagement when buyers often have the advantage of influencing design elements and layout customisation. Developers often provide flexibility in floor plans. Buyers can discuss their spatial preferences, such as room sizes, layouts and additional features, allowing for a more personalised living space.


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Frequently Asked Questions
The objective behind a pre-launch phase is to establish the project's groundwork, obtain necessary approvals and cultivate relationships. In contrast, the soft launch is designed to create anticipation, collect valuable feedback and refine the project based on initial reactions from the audience.
A newly launched project obtains registration with construction authorities, including RERA. Such a project is in an ongoing construction phase and builders make improvisations by introducing more modern amenities based on market trends and consumer expectations.
A resale value higher than the initial investment is one of the significant benefits of investing in pre-launch projects. The flexibility of choosing your preferred unit is another advantage.
The pre-launch project presents properties for sale before obtaining legal approvals. In contrast, an ongoing project features legally recognised properties, even though the developer may not have acquired a completion certificate. Notably, the cost of a pre-launch project tends to be lower when compared to that of an ongoing project.
Most builders offer lucrative deals on upcoming projects in their new launch phase. Such an offer is a significant benefit of buying newly launched apartments.
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