Enquire Now
Enquire Now!
I agree to the Terms & Conditions

Choosing real-estate - The right strategy for your business

August 10, 2023

In the world of real estate investment, there are numerous strategies available to investors, each with its own set of risks and rewards. Commercial real estate, in particular, offers a range of investment opportunities that cater to different risk appetites and financial goals. In this article, we will delve into the four main commercial real estate investment strategies: Core, Core Plus, Value-Add, and Opportunistic. By understanding the nuances of each approach, investors can make informed decisions and develop a well-balanced and profitable investment portfolio.

Core Strategy
The Core strategy is the foundation of commercial real estate investment. It involves purchasing high-quality, well-located properties that generate stable and consistent revenue. These properties, often referred to as Class A buildings, are in prime locations with strong tenant demand. The main objective of this "buy and hold" approach is to generate returns primarily through rental income rather than capital appreciation.

  • This strategy comes with low risk and returns, with a typical Internal Rate of Return (IRR) below 10%.
  • Minimal vacancies due to tenant preference for Class A properties.
  • Relatively recession-proof, making it a safe long-term investment.


Core Plus Strategy
Building upon the Core strategy, the Core Plus approach involves acquiring stable assets that may have some element of risk. These risks could be related to the building's condition, location, or other factors that might affect its value. Investors implementing the Core Plus strategy seek to enhance the property's value by making revenue-driving renovations or filling significant tenant vacancies.

  • Low-moderate risk and returns, with a typical IRR of 10-14%.
  • Capitalises on property improvements to increase rental income and value.
  • Balances slightly higher risk with the potential for better returns compared to Core investments.


Value-Add Strategy
For investors seeking higher risk and potentially higher rewards, the Value-Add strategy is an attractive option. This approach involves acquiring distressed or underperforming properties that require substantial capital investments to become profitable. Investors implement various strategies such as renovations, repositioning, or tenant restructuring to achieve the property's full potential.

  • Moderate risk and returns, with a typical IRR of 15-19%.
  • Involves a 5-7 year investment period before achieving target returns.
  • Provides opportunities to gain a foothold in major markets without paying premium prices.


Opportunistic Strategy
The Opportunistic strategy represents the highest level of risk and returns potential among commercial real estate investment strategies. Investors who pursue this approach are willing to take on significant challenges and invest substantial capital to turn around distressed properties or undertake development projects.

  • High risk and returns, with a typical IRR of 20% or more.
  • Involves substantial capital injections and may experience periods of no income.
  • Offers the potential for significant profits when executed successfully.


Selecting the Right Strategy
Determining the best commercial real estate investment strategy depends on various factors, including an investor's risk tolerance, financial goals, and market conditions. While there is no one-size-fits-all approach, diversification is a key consideration for managing risk and maximising returns.

  • For conservative investors seeking stable, long-term returns with lower risk, the Core strategy may be the most suitable option.
  • Those willing to take on slightly more risk for potentially higher returns could explore the Core Plus strategy.
  • Investors looking for higher returns and willing to shoulder moderate risk might consider the Value-Add strategy.
  • For the boldest investors who can handle substantial risk, the Opportunistic strategy may offer the greatest potential for significant profits.


Understanding the four main commercial real estate investment strategies is essential for making informed decisions in the real estate market. Each approach has its unique benefits and risks, and successful investors often diversify their portfolios to strike the right balance. Real estate investment software can be a valuable tool in evaluating potential deals and managing properties effectively, regardless of the chosen strategy. By aligning investment goals with the appropriate strategy, investors can navigate the complexities of the commercial real estate market and achieve long-term success. If you are looking for a property to lease, then check out Brigade Workspaces to help simplify your search for the right kind of property.



Related articles

No Articles Found.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Click to call Click To Call